In a recent article in The Guardian, Cory Doctorow called for search reform. “Search is the beginning and the end of the internet,” he wrote. While I agree things need to change, a reformed Internet built around search is like a reformed energy policy built around oil. If we only look for solutions through the narrow lens of search, we’re unlikely to solve these problems at all.

Cory’s article is a tight encapsulation of widely held concerns over search. We share too much private information with search engines. They hold too much power over what is relevant and important. And there is a troubling lack of transparency and accountability into how search engines weigh these decisions.

His bottom line: Vesting this kind of power with a handful of companies is a “terrible idea”.

Fair enough, but when he ventures into possible solutions, Cory, like so many other Internet watchers, makes a serious wrong turn. “Put that way, it’s obvious: if search engines set the public agenda, they should be public.”
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Antisocial networks like Snubster began as parody; a backlash against large social networks and our fatigue in managing virtual “friends” we barely know. But there are far more powerful and systemic trends leading towards true antisocial networks. The question of where social networking is heading and where it ends is important for anyone investing or venturing online. Paradoxically, the biggest and most valuable networks will be the ones that can deal effectively with the smallest things.

My previous venture builds and manages large-scale communities. There we witnessed a constant churn of community members into smaller cliques. Even though the communities are focused on very specific interests, namely individual recording artists, cliques form around every topic imaginable, most having nothing to do with music at all.

Large networks like Facebook or LinkedIn face this fragmentation on a massive scale. But even the narrowest social network is not immune. Any service that’s organized around a static activity or interest will become fragmented as its membership grows. The reason is that the very organizing bases for social networks, the foundations for their existence, are constantly changing from within.

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At DEMO last month, I attended a panel of world-class experts on the question, Where the Web is Going: Web 2.0, 3.0, and Beyond (video). Here, I want to draw your attention to a portion of the discussion that touched on a truly new type of network. It included a personal testimony to a form of thought networking, many years in the making, and a glimpse into a future where digital thoughts are liberated from documents and social networks.

Past: Connecting People

Jon Udell was addressing the social dimension of the Web and its powerful influence on knowledge acquisition. We don’t just interact with this “global encyclopaedia”, he explained. People discover each other through the intersections of documents they create. “As people expose aspects of their thought process in tangible form as documents, human connections are made.”

“Absolutely perfect,” replied Howard Bloom, but unfortunately, a terribly protracted process. “When we try to find each other, and try to find the knowledge we get from each other, these days it’s as difficult as getting from New York to California in 1848.”

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